Technopark, Sidi Marrouf, Casablanca, Maroc.

Marketing digital – Generation de leads – Stratgies Marketing

Why Your Marketing Should Simmer Like a Tagine: The Secret to Long-Term Wins

16 October 2024

Your Marketing Strategy should be like a Slow cooked Tagine. How?

Let me explain Captain.

This is writing for you if you are a Marketing Manager, Founder, or Sales Manager of a Moroccan Charika…

I see it all the time and it make me Wanna vomit on me phone!

Companies trying to flog their wares like they’re on a market stall.

Shouting, “Buy now! Limited offer! Don’t miss out!”,

They don’t realise that is like seeing a Woman, and asking her to Marry you, “it only worked on my mom”.

I get it, really, belive me.

We’ve all been there, desperate to hit that quarterly target.

But here’s the thing…

You’re leaving MASSIVE money on the table.

Yep, I said it.

See, chasing that quick sale with discounts and one-time offers is like trying to light a fire with damp wood.

Sure, you might get a few sparks, but it’s not sustainable.

And worse, it cheapens your brand.

Now imagine this instead a well-oiled pipeline, carefully nurturing leads over 6 to 12 months.

You’re not selling.

You’re guiding them,

Step by step and building trust at the sometimes,

Understanding their needs, and positioning your solution as the no-brainer choice.

This isn’t about being pushy or screaming, “BUY MY STUFF!” every chance you get.

That’s like yelling, “Give me your money!” with a megaphone.

And we all know how that works out “it doesn’t work”.

What if… you could be the trusted advisor?

The one who walks your prospects through their buying journey, warming them up until they’re practically begging to buy from you?

Because when they’re really really ready, they won’t need convincing.

They’ll already see you as the go-to expert.

But here’s where most folks get it wrong.

They think every marketing message needs to be a hard sell.

It doesn’t.

In fact, it shouldn’t.

What you need is a strategy that warms up those leads, like a slow cooked Tagine, making them irresistible when the time is right to Buy.

So, here’s your challenge:

Stop selling.
Start educating.
Start nurturing.

Build that pipeline that works for you 24/7, 365 days a year.

Trust me Captain, the rewards are worth the patience.

And next time you’re tempted to run another “limited time offer,” think about the long game.

It’s not about what you sell today.

It’s about who you can serve tomorrow, next month, and even next year.

Ready to build a pipeline that brings in warm, eager clients instead of bargain hunters?

Let’s talk.
Over coffee, of course on me, just bring Messamen.

Ciao for now Captain, I have a Tagine to eat.

Soufiane Aghmid
Founder LeMarketing

Soufiane AGHMID
Fondateur de LeMarketing

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